Confessions of a privacy pragmatist
An attempt to identify when personal is ‘too personal’ and what we may require as a trade-off between personalisation needs and our privacy concerns. Continue reading Confessions of a privacy pragmatist
Month: November 2013
The Naked Truth – Principles of doing good business
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business
The world around you is not what it seems.
Explore Augmented Reality in our public spaces – taking games into our streets. Continue reading The world around you is not what it seems.
When computers learn human
Exploring the early beginnings of context-aware computing. Continue reading When computers learn human
Is native advertising a Mobile salvation?
Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?
From Big Ideas to Big Data
The challenge in Big Data that everyone in the Advertising industry is afraid to face… Continue reading From Big Ideas to Big Data
The whole is greater than the sum of its parts
When collaboration is not ingrained in a company’s culture, we need to learn how to collaborate – even if it means having to change parts of ourselves. Continue reading The whole is greater than the sum of its parts
It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.
Google validates the importance of bridging the online to offline divide and their ambitions to enter the physical space. Continue reading It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.
Retail: How to influence the final :30
Understanding the new shopper mindset and behaviours and how these changes are reshaping the retail sector. Continue reading Retail: How to influence the final :30
