An attempt to identify when personal is ‘too personal’ and what we may require as a trade-off between personalisation needs and our privacy concerns. Continue reading Confessions of a privacy pragmatist
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business
Explore Augmented Reality in our public spaces – taking games into our streets. Continue reading The world around you is not what it seems.
Exploring the early beginnings of context-aware computing. Continue reading When computers learn human
Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?
The challenge in Big Data that everyone in the Advertising industry is afraid to face… Continue reading From Big Ideas to Big Data
When collaboration is not ingrained in a company’s culture, we need to learn how to collaborate – even if it means having to change parts of ourselves. Continue reading The whole is greater than the sum of its parts
Google validates the importance of bridging the online to offline divide and their ambitions to enter the physical space. Continue reading It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.
Understanding the new shopper mindset and behaviours and how these changes are reshaping the retail sector. Continue reading Retail: How to influence the final :30