What I’ve written next will get me fired. But it’s okay – I’ve resigned anyway. All my career life I’ve worked very hard in large multinational companies – putting in 100% commitment to both mine and my clients’ businesses. Clocking … Continue reading I was a token Chinese and I didn’t even know it.
As professionals, our career choices have moved fluidly across the age of the generalist to the specialist. Our role definitions transforming from being broad to descriptive, from strategic to operational. One’s remit getting more focused yet increasingly competitive. We have … Continue reading Transferable skills; the most undervalued form of human capital
Whether we’re making machines more human-like and sentient because it is directly familiar to us or building machines using brute force with a perceived sense of weaponry for self-preservation, we are setting out to create an artificial successor to humankind. … Continue reading Thinking machines
Are we banking too much on technology to change human behaviour? Continue reading Virtual Insanity?
A recent Association of National Advertisers (ANA) report revealed that numerous non-transparent business practices were found to be pervasive in the U.S. media ad buying ecosystem and the industry is up in arms. Do the findings in this study reveal a truly … Continue reading The Media Trading evolution is coming…
Today’s convergence in marketing services, technology and high-level strategy are bringing together new rivals who have been operating separately. Adland and Consultancies find themselves encroaching on each other’s legacy business. But who will win in the race to swim upstream to the boardroom? Continue reading Who will win in the race to swim upstream to the boardroom?
Advertising will need to change as the demand for consumer choice grows stronger. Ad systems will need to evolve to engage consumers who are tired of interruption or intrusive marketing techniques. Continue reading What we need are not just smart, but intelligent ads
Managing an agency can consume a significant amount of time and energy that marketers begin wondering why they hired the agency in the first place. This entry identifies some of the issues that handicap the client-agency relationship and how marketers and agencies can navigate to draw greater value from this relationship. Continue reading A blame game: The Client-Agency relationship
HTML5 is the upcoming star for digital content / advertising and has become a top choice for advertisers and web developers due to its flexibility in comparison to Flash. How will HTML5 change the way we advertise? Continue reading HTML5 is clearly signalling to Flash to eff off.
Why do we choose to spend money on some things and not others? What triggers our personal buying habits? Are we happy with the way that we spend? This article discovers the unconscious triggers and conscious marketing. Continue reading Consumer journey to purchase: Myth or Fact?