What I’ve written next will get me fired. But it’s okay – I’ve resigned anyway. All my career life I’ve worked very hard in large multinational companies – putting in 100% commitment to both mine and my clients’ businesses. Clocking … Continue reading I was a token Chinese and I didn’t even know it.
A recent Association of National Advertisers (ANA) report revealed that numerous non-transparent business practices were found to be pervasive in the U.S. media ad buying ecosystem and the industry is up in arms. Do the findings in this study reveal a truly … Continue reading The Media Trading evolution is coming…
Today’s convergence in marketing services, technology and high-level strategy are bringing together new rivals who have been operating separately. Adland and Consultancies find themselves encroaching on each other’s legacy business. But who will win in the race to swim upstream to the boardroom? Continue reading Who will win in the race to swim upstream to the boardroom?
Advertising will need to change as the demand for consumer choice grows stronger. Ad systems will need to evolve to engage consumers who are tired of interruption or intrusive marketing techniques. Continue reading What we need are not just smart, but intelligent ads
Managing an agency can consume a significant amount of time and energy that marketers begin wondering why they hired the agency in the first place. This entry identifies some of the issues that handicap the client-agency relationship and how marketers and agencies can navigate to draw greater value from this relationship. Continue reading A blame game: The Client-Agency relationship
HTML5 is the upcoming star for digital content / advertising and has become a top choice for advertisers and web developers due to its flexibility in comparison to Flash. How will HTML5 change the way we advertise? Continue reading HTML5 is clearly signalling to Flash to eff off.
A different perspective on programmatic ad buying which is greatly influenced by algorithmic trading in the financial industry. Continue reading A nerd’s perspective on Programmatic Media
We’re losing our ability to pay attention in a world where information is widely available, freely accessible and becoming more convenient to obtain. With so many marketers vying for our attention, how do we keep them from monetising our head space? Continue reading A fleeting mind: Where’s our head space?
In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.
Recognising the difference between disruptive behaviour vs. disruptive thinking and why we should not be afraid of thinking what no one else is thinking. Continue reading You say “disruption” like it’s a bad thing