Who will win in the race to swim upstream to the boardroom?

Today’s convergence in marketing services, technology and high-level strategy are bringing together new rivals who have been operating separately. Adland and Consultancies find themselves encroaching on each other’s legacy business. But who will win in the race to swim upstream to the boardroom? Continue reading Who will win in the race to swim upstream to the boardroom?

A blame game: The Client-Agency relationship

Managing an agency can consume a significant amount of time and energy that marketers begin wondering why they hired the agency in the first place. This entry identifies some of the issues that handicap the client-agency relationship and how marketers and agencies can navigate to draw greater value from this relationship. Continue reading A blame game: The Client-Agency relationship