Putting brand success in the hands of consumers
Debunking 3 Marketing myths when brands lure consumer participation and involvement in order to connect and engage. Continue reading Putting brand success in the hands of consumers
Category: Advertising
How to Prevent Death by Yes
The next time you are faced with having to make a decision, consider what the greater penalty of wearing a bad result is – what’s the worst that can happen if you say ‘yes’? and if you say ‘no’’?. Continue reading How to Prevent Death by Yes
The hunt for premium
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Weather and Outdoor advertising: A predestined synthesis
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
ACR, is the new magic!
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
The power of a Brand
Principles for any company to follow to build a (successful) brand. Continue reading The power of a Brand
Shit content on steroids
Trying to uncover why viral videos, gimmicky marketing stunts and ‘prankvertising’ make for internet sensations. Continue reading Shit content on steroids
Top 20 trends in 2014 by Trend Hunter
Trend Report Forecast from Trend Hunter profiling some of the trendiest, most insightful, most innovative trends and ideas from this year’s trend reports. Continue reading Top 20 trends in 2014 by Trend Hunter
Power of the imaginative mind
Selfridges founder Harry Gordon Selfridge had a famous mantra: ‘Imagination is the mother of originality.’ In 2014, Selfridges transformed their store into a portal to break into the creative mind, as they explored the power of imagination to drive the process of innovation and inform the shape of our future. Continue reading Power of the imaginative mind
The new kid on the block has caught my eye, and I ♥ it!
Pins versus Hearts. The power to inspire and be inspired through the rise of photo oriented social networks. Continue reading The new kid on the block has caught my eye, and I ♥ it!
Through the lens 