Whether we’re making machines more human-like and sentient because it is directly familiar to us or building machines using brute force with a perceived sense of weaponry for self-preservation, we are setting out to create an artificial successor to humankind. … Continue reading Thinking machines
Are we banking too much on technology to change human behaviour? Continue reading Virtual Insanity?
HTML5 is the upcoming star for digital content / advertising and has become a top choice for advertisers and web developers due to its flexibility in comparison to Flash. How will HTML5 change the way we advertise? Continue reading HTML5 is clearly signalling to Flash to eff off.
The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers
The online world has given us ways to express ourselves and be seen in new ways allowing us to put our identities out there in the way of our choosing; and providing a space for others to interpret that online persona. Continue reading The Web of Identity
In our quest to build a better, faster, more open Internet, we have somehow forgotten the children – the future generation who will be living in the digital world we have created. This post explores whether the conditions we have created are both sufficient and effective for children living in the digital age. Continue reading Building the Internet: What about the children?
A different perspective on programmatic ad buying which is greatly influenced by algorithmic trading in the financial industry. Continue reading A nerd’s perspective on Programmatic Media
As social media offers humanity a link to people and ideas en masse, we attempt to explore the relationship we have with our social connections in an online world. Continue reading Six degrees of Bacon and Social Links
Big Data has become one of the biggest industry buzzwords and its promise of predictive analytics makes it for interesting times ahead. Yet, based on Kahneman’s theory of Systems Thinking it is our brain’s inability to reason and act intelligently in the face of analytical data. So, what should we do? Continue reading Big data disrupts the fundamental human make-up
How young is too young? How technology is changing the way children think and the impact of technology on a developing child. Continue reading Raising children of the Information Age: More Harm than Good?