Today’s convergence in marketing services, technology and high-level strategy are bringing together new rivals who have been operating separately. Adland and Consultancies find themselves encroaching on each other’s legacy business. But who will win in the race to swim upstream to the boardroom? Continue reading Who will win in the race to swim upstream to the boardroom?
Why do we choose to spend money on some things and not others? What triggers our personal buying habits? Are we happy with the way that we spend? This article discovers the unconscious triggers and conscious marketing. Continue reading Consumer journey to purchase: Myth or Fact?
The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers
Only when companies merge brand experience with customer experience, can they be truly customer obsessed. Continue reading Do you speak ‘customer-centricity’ when you actually mean ‘profit-centric’?
Recognising the difference between disruptive behaviour vs. disruptive thinking and why we should not be afraid of thinking what no one else is thinking. Continue reading You say “disruption” like it’s a bad thing
Debunking 3 Marketing myths when brands lure consumer participation and involvement in order to connect and engage. Continue reading Putting brand success in the hands of consumers
Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing
UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!