A recent Association of National Advertisers (ANA) report revealed that numerous non-transparent business practices were found to be pervasive in the U.S. media ad buying ecosystem and the industry is up in arms. Do the findings in this study reveal a truly … Continue reading The Media Trading evolution is coming…
A different perspective on programmatic ad buying which is greatly influenced by algorithmic trading in the financial industry. Continue reading A nerd’s perspective on Programmatic Media
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
Trying to uncover why viral videos, gimmicky marketing stunts and ‘prankvertising’ make for internet sensations. Continue reading Shit content on steroids
Pins versus Hearts. The power to inspire and be inspired through the rise of photo oriented social networks. Continue reading The new kid on the block has caught my eye, and I ♥ it!
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Facial recognition technology has grown significantly over the past few years, but will are we prepared to settle for the privacy vs. value trade-off? Continue reading The look on our faces says it all
Understand the technological drivers of change and how it will revolve around capturing and modelling the contextual situations in our lives. Continue reading Future of the age of context
Through the lens 