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Category: Media

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A part of me dies when we fuel the EGO-system

December 12, 2013April 23, 2015 Anne Lim

Selfies have increased our desire to record a visual memory of our ‘being in the moment’. It is testing accepted cultural codes – one where it is perfectly ‘normal’ to capture, publish and share your daily life to anyone and everyone. But who’s looking? Continue reading A part of me dies when we fuel the EGO-system

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Communicate persuasively

December 11, 2013April 23, 2015 Anne Lim

Identifying the unbreakable laws of communication and how to communicate persuasively. Continue reading Communicate persuasively

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Confessions of a privacy pragmatist

November 29, 2013June 27, 2015 Anne Lim

An attempt to identify when personal is ‘too personal’ and what we may require as a trade-off between personalisation needs and our privacy concerns. Continue reading Confessions of a privacy pragmatist

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When computers learn human

November 19, 2013June 27, 2015 Anne Lim

Exploring the early beginnings of context-aware computing. Continue reading When computers learn human

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Is native advertising a Mobile salvation?

November 18, 2013June 27, 2015 Anne Lim

Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?

Digital & Tech, Marketing, MediaLeave a comment

It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.

November 8, 2013June 27, 2015 Anne Lim

Google validates the importance of bridging the online to offline divide and their ambitions to enter the physical space. Continue reading It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.

Marketing, MediaLeave a comment

Content Marketing: What matters?

September 24, 2013June 27, 2015 Anne Lim

A guide to Content Marketing – identifying what it is and why it matters. Continue reading Content Marketing: What matters?

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