Selfies have increased our desire to record a visual memory of our ‘being in the moment’. It is testing accepted cultural codes – one where it is perfectly ‘normal’ to capture, publish and share your daily life to anyone and everyone. But who’s looking? Continue reading A part of me dies when we fuel the EGO-system
Identifying the unbreakable laws of communication and how to communicate persuasively. Continue reading Communicate persuasively
An attempt to identify when personal is ‘too personal’ and what we may require as a trade-off between personalisation needs and our privacy concerns. Continue reading Confessions of a privacy pragmatist
Exploring the early beginnings of context-aware computing. Continue reading When computers learn human
Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?
Google validates the importance of bridging the online to offline divide and their ambitions to enter the physical space. Continue reading It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.
A guide to Content Marketing – identifying what it is and why it matters. Continue reading Content Marketing: What matters?
Through the lens 