Why do we choose to spend money on some things and not others? What triggers our personal buying habits? Are we happy with the way that we spend? This article discovers the unconscious triggers and conscious marketing. Continue reading Consumer journey to purchase: Myth or Fact?
We’re losing our ability to pay attention in a world where information is widely available, freely accessible and becoming more convenient to obtain. With so many marketers vying for our attention, how do we keep them from monetising our head space? Continue reading A fleeting mind: Where’s our head space?
An attempt to understand how we can make good decisions using the Naturalistic Decision-Making framework pioneered by Gary Klein: lessons by people who constantly find themselves in high-stakes situations and in complex real-world settings. Continue reading Gaining insights: To see what other’s don’t
Big Data has become one of the biggest industry buzzwords and its promise of predictive analytics makes it for interesting times ahead. Yet, based on Kahneman’s theory of Systems Thinking it is our brain’s inability to reason and act intelligently in the face of analytical data. So, what should we do? Continue reading Big data disrupts the fundamental human make-up
Lessons to deal with a fusspot who is so detail-orientated that he/she fails to see the big picture. [Disclaimer: Venting included in post] Continue reading How have you not punched ________?
Why sleep matters and how sleep deprivation can have negative effects on both our physical and mental health. Continue reading Counting Sheep: The science of sleep
Selfridges founder Harry Gordon Selfridge had a famous mantra: ‘Imagination is the mother of originality.’ In 2014, Selfridges transformed their store into a portal to break into the creative mind, as they explored the power of imagination to drive the process of innovation and inform the shape of our future. Continue reading Power of the imaginative mind
We consider the unique aspects of being human and to understand the biological underpinnings and distinct behaviours required for the intriguing. Continue reading Perspective, like humour goes a long way
Knowing the signs when to leave and a guide to helping us navigate through this confusion. Continue reading When to quit and be proud of it