The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers
The online world has given us ways to express ourselves and be seen in new ways allowing us to put our identities out there in the way of our choosing; and providing a space for others to interpret that online persona. Continue reading The Web of Identity
In our quest to build a better, faster, more open Internet, we have somehow forgotten the children – the future generation who will be living in the digital world we have created. This post explores whether the conditions we have created are both sufficient and effective for children living in the digital age. Continue reading Building the Internet: What about the children?
Why I am uncomfortable with the concept of ‘stealing with pride’ and every time this phrase is spoken in the boardroom, I cringe. Continue reading Originality vs. Imitation
A different perspective on programmatic ad buying which is greatly influenced by algorithmic trading in the financial industry. Continue reading A nerd’s perspective on Programmatic Media
We’re losing our ability to pay attention in a world where information is widely available, freely accessible and becoming more convenient to obtain. With so many marketers vying for our attention, how do we keep them from monetising our head space? Continue reading A fleeting mind: Where’s our head space?
My most personal blog entry yet… Why writing a letter to my future employer was the best thing I’ve ever done for myself and it has given me clarity on what I should be doing next. Continue reading Why my next job search will be the most demanding, challenging yet.
Being alive is not a prerequisite for evolution. What will be our future? Continue reading Are we prepared for the next step in evolution?
Only when companies merge brand experience with customer experience, can they be truly customer obsessed. Continue reading Do you speak ‘customer-centricity’ when you actually mean ‘profit-centric’?
An adaptation of Jared Diamond’s “Collapse: How Societies Choose to Fail or Succeed” to understand what had caused some of the great civilisations of the past to collapse into ruin, where we are as exemplified in more familiar societies today and what we can learn from their fates. Continue reading Where is humanity headed?