An attempt to understand how we can make good decisions using the Naturalistic Decision-Making framework pioneered by Gary Klein: lessons by people who constantly find themselves in high-stakes situations and in complex real-world settings. Continue reading Gaining insights: To see what other’s don’t
In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.
As social media offers humanity a link to people and ideas en masse, we attempt to explore the relationship we have with our social connections in an online world. Continue reading Six degrees of Bacon and Social Links
Big Data has become one of the biggest industry buzzwords and its promise of predictive analytics makes it for interesting times ahead. Yet, based on Kahneman’s theory of Systems Thinking it is our brain’s inability to reason and act intelligently in the face of analytical data. So, what should we do? Continue reading Big data disrupts the fundamental human make-up
Recognising the difference between disruptive behaviour vs. disruptive thinking and why we should not be afraid of thinking what no one else is thinking. Continue reading You say “disruption” like it’s a bad thing
Debunking 3 Marketing myths when brands lure consumer participation and involvement in order to connect and engage. Continue reading Putting brand success in the hands of consumers
What I know now in my thirties which I hadn’t in my twenties: that I am on my own path. Continue reading Ambition: In Review
Lessons to deal with a fusspot who is so detail-orientated that he/she fails to see the big picture. [Disclaimer: Venting included in post] Continue reading How have you not punched ________?
Observations from someone not at the top, but is trying to get there…and why we should always remember our humble beginnings. Continue reading The rise to the top. Congratulations!