A nerd’s perspective on Programmatic Media
A different perspective on programmatic ad buying which is greatly influenced by algorithmic trading in the financial industry. Continue reading A nerd’s perspective on Programmatic Media
Tag: ad
The hunt for premium
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
10 Programmatic Marketing Predictions for 2014
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Through the lens 