A recent Association of National Advertisers (ANA) report revealed that numerous non-transparent business practices were found to be pervasive in the U.S. media ad buying ecosystem and the industry is up in arms. Do the findings in this study reveal a truly … Continue reading The Media Trading evolution is coming…
A different perspective on programmatic ad buying which is greatly influenced by algorithmic trading in the financial industry. Continue reading A nerd’s perspective on Programmatic Media
Big Data has become one of the biggest industry buzzwords and its promise of predictive analytics makes it for interesting times ahead. Yet, based on Kahneman’s theory of Systems Thinking it is our brain’s inability to reason and act intelligently in the face of analytical data. So, what should we do? Continue reading Big data disrupts the fundamental human make-up
Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing
The next time you are faced with having to make a decision, consider what the greater penalty of wearing a bad result is – what’s the worst that can happen if you say ‘yes’? and if you say ‘no’’?. Continue reading How to Prevent Death by Yes
Against all odds: Discovering the challenges women face in the workforce and why these problems exist in the first place. Continue reading Why do so few women make it to the top?
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
Through the lens 