Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
The World Cup has long been an established sporting platform offering advertisers the opportunity to connect with football fans and consumers from all over the world.
We catch a glimpse into the motivation of people’s relationship with Football and the World Cup from around the world to understand the business of World Cup and why it is such an important focus for Advertisers, and not just its sponsors. Continue reading A Sporting Chance – Perspective on the Beautiful Game [World Cup]
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014