In our quest to build a better, faster, more open Internet, we have somehow forgotten the children – the future generation who will be living in the digital world we have created. This post explores whether the conditions we have created are both sufficient and effective for children living in the digital age. Continue reading Building the Internet: What about the children?
Big Data has become one of the biggest industry buzzwords and its promise of predictive analytics makes it for interesting times ahead. Yet, based on Kahneman’s theory of Systems Thinking it is our brain’s inability to reason and act intelligently in the face of analytical data. So, what should we do? Continue reading Big data disrupts the fundamental human make-up
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Understand the technological drivers of change and how it will revolve around capturing and modelling the contextual situations in our lives. Continue reading Future of the age of context
An attempt to identify when personal is ‘too personal’ and what we may require as a trade-off between personalisation needs and our privacy concerns. Continue reading Confessions of a privacy pragmatist
The challenge in Big Data that everyone in the Advertising industry is afraid to face… Continue reading From Big Ideas to Big Data
