The hunt for premium
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Tag: Brand
The power of a Brand
Principles for any company to follow to build a (successful) brand. Continue reading The power of a Brand
The look on our faces says it all
Facial recognition technology has grown significantly over the past few years, but will are we prepared to settle for the privacy vs. value trade-off? Continue reading The look on our faces says it all
The Naked Truth – Principles of doing good business
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business
Ch-ch-ch-ch-Changes
Sets out to draw a framework to help you deal with business change. Continue reading Ch-ch-ch-ch-Changes
I rather be a Marketing Generalist, than a Marketing Specialist
Confessions of a generalist, and why I am proud to be one. Continue reading I rather be a Marketing Generalist, than a Marketing Specialist
Through the lens 