Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
The World Cup has long been an established sporting platform offering advertisers the opportunity to connect with football fans and consumers from all over the world.
We catch a glimpse into the motivation of people’s relationship with Football and the World Cup from around the world to understand the business of World Cup and why it is such an important focus for Advertisers, and not just its sponsors. Continue reading A Sporting Chance – Perspective on the Beautiful Game [World Cup]