The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Understand the technological drivers of change and how it will revolve around capturing and modelling the contextual situations in our lives. Continue reading Future of the age of context
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business
Through the lens 