In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!