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A tough time for Marketing

July 10, 2014April 23, 2015 Anne Lim

Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing

Advertising, MediaLeave a comment

The hunt for premium

June 4, 2014April 23, 2015 Anne Lim

Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium

Advertising, Digital & Tech, Marketing, MediaLeave a comment

ACR, is the new magic!

March 24, 2014June 27, 2015 Anne Lim

Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!

Advertising, MediaLeave a comment

Shit content on steroids

January 23, 2014April 23, 2015 Anne Lim

Trying to uncover why viral videos, gimmicky marketing stunts and ‘prankvertising’ make for internet sensations. Continue reading Shit content on steroids

Advertising, Marketing, MediaLeave a comment

10 Programmatic Marketing Predictions for 2014

January 2, 2014April 23, 2015 Anne Lim

Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014

Marketing, MediaLeave a comment

Content Marketing: What matters?

September 24, 2013June 27, 2015 Anne Lim

A guide to Content Marketing – identifying what it is and why it matters. Continue reading Content Marketing: What matters?

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