Originality vs. Imitation
Why I am uncomfortable with the concept of ‘stealing with pride’ and every time this phrase is spoken in the boardroom, I cringe. Continue reading Originality vs. Imitation
Tag: creativity
Putting brand success in the hands of consumers
Debunking 3 Marketing myths when brands lure consumer participation and involvement in order to connect and engage. Continue reading Putting brand success in the hands of consumers
UK vs. The World: Lagging behind in the global race
UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race
