The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!