Virtual Insanity?
Are we banking too much on technology to change human behaviour? Continue reading Virtual Insanity?
Tag: environment
Where is humanity headed?
An adaptation of Jared Diamond’s “Collapse: How Societies Choose to Fail or Succeed” to understand what had caused some of the great civilisations of the past to collapse into ruin, where we are as exemplified in more familiar societies today and what we can learn from their fates. Continue reading Where is humanity headed?
Q: What’s the impact of advertising? A: Just look into your garbage cans.
In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.
Weather and Outdoor advertising: A predestined synthesis
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Top 20 trends in 2014 by Trend Hunter
Trend Report Forecast from Trend Hunter profiling some of the trendiest, most insightful, most innovative trends and ideas from this year’s trend reports. Continue reading Top 20 trends in 2014 by Trend Hunter
Is native advertising a Mobile salvation?
Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?
Through the lens 