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Digital & TechLeave a comment

Virtual Insanity?

April 25, 2017 Anne Lim

Are we banking too much on technology to change human behaviour? Continue reading Virtual Insanity?

GeneralLeave a comment

Where is humanity headed?

April 21, 2015April 22, 2015 Anne Lim

An adaptation of Jared Diamond’s “Collapse: How Societies Choose to Fail or Succeed” to understand what had caused some of the great civilisations of the past to collapse into ruin, where we are as exemplified in more familiar societies today and what we can learn from their fates. Continue reading Where is humanity headed?

AdvertisingLeave a comment

Q: What’s the impact of advertising? A: Just look into your garbage cans.

March 27, 2015April 22, 2015 Anne Lim

In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.

Advertising, Marketing, MediaLeave a comment

Weather and Outdoor advertising: A predestined synthesis

March 25, 2014July 1, 2015 Anne Lim

Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis

Advertising, Digital & Tech, MarketingLeave a comment

Top 20 trends in 2014 by Trend Hunter

January 22, 2014April 23, 2015 Anne Lim

Trend Report Forecast from Trend Hunter profiling some of the trendiest, most insightful, most innovative trends and ideas from this year’s trend reports. Continue reading Top 20 trends in 2014 by Trend Hunter

Advertising, Digital & Tech, MediaLeave a comment

Is native advertising a Mobile salvation?

November 18, 2013June 27, 2015 Anne Lim

Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?

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