An attempt to understand how we can make good decisions using the Naturalistic Decision-Making framework pioneered by Gary Klein: lessons by people who constantly find themselves in high-stakes situations and in complex real-world settings. Continue reading Gaining insights: To see what other’s don’t
How young is too young? How technology is changing the way children think and the impact of technology on a developing child. Continue reading Raising children of the Information Age: More Harm than Good?
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Principles for any company to follow to build a (successful) brand. Continue reading The power of a Brand
The World Cup has long been an established sporting platform offering advertisers the opportunity to connect with football fans and consumers from all over the world.
We catch a glimpse into the motivation of people’s relationship with Football and the World Cup from around the world to understand the business of World Cup and why it is such an important focus for Advertisers, and not just its sponsors. Continue reading A Sporting Chance – Perspective on the Beautiful Game [World Cup]
Did the spirit of Mr Selfridge hold the secret? Learning from Harry Gordon Selfridge, today. Continue reading What Mr Selfridge can teach me about Life and Business
We consider the unique aspects of being human and to understand the biological underpinnings and distinct behaviours required for the intriguing. Continue reading Perspective, like humour goes a long way
Understand the technological drivers of change and how it will revolve around capturing and modelling the contextual situations in our lives. Continue reading Future of the age of context
Through the lens 