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Digital & TechLeave a comment

Thinking machines

October 2, 2017 Anne Lim

Whether we’re making machines more human-like and sentient because it is directly familiar to us or building machines using brute force with a perceived sense of weaponry for self-preservation, we are setting out to create an artificial successor to humankind. … Continue reading Thinking machines

AdvertisingLeave a comment

Q: What’s the impact of advertising? A: Just look into your garbage cans.

March 27, 2015April 22, 2015 Anne Lim

In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.

MarketingLeave a comment

UK vs. The World: Lagging behind in the global race

April 10, 2014April 23, 2015 Anne Lim

UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race

Advertising, Digital & Tech, Marketing, MediaLeave a comment

ACR, is the new magic!

March 24, 2014June 27, 2015 Anne Lim

Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!

Advertising, Digital & Tech, MarketingLeave a comment

The world around you is not what it seems.

November 25, 2013April 23, 2015 Anne Lim

Explore Augmented Reality in our public spaces – taking games into our streets. Continue reading The world around you is not what it seems.

Advertising, Digital & Tech, MediaLeave a comment

When computers learn human

November 19, 2013June 27, 2015 Anne Lim

Exploring the early beginnings of context-aware computing. Continue reading When computers learn human

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