An attempt to understand how we can make good decisions using the Naturalistic Decision-Making framework pioneered by Gary Klein: lessons by people who constantly find themselves in high-stakes situations and in complex real-world settings. Continue reading Gaining insights: To see what other’s don’t
Recognising the difference between disruptive behaviour vs. disruptive thinking and why we should not be afraid of thinking what no one else is thinking. Continue reading You say “disruption” like it’s a bad thing
Debunking 3 Marketing myths when brands lure consumer participation and involvement in order to connect and engage. Continue reading Putting brand success in the hands of consumers
For most of us today, we have accepted the risks of technology in order to enjoy the benefits. But are we putting humanity at risk by advancing the very inventions we had first created? Continue reading Pure Evil or The Unanticipated Consequences of Technology?
UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Google validates the importance of bridging the online to offline divide and their ambitions to enter the physical space. Continue reading It was first outdoors, on-screen. Now Google’s going on-screen, outdoors.