A recent Association of National Advertisers (ANA) report revealed that numerous non-transparent business practices were found to be pervasive in the U.S. media ad buying ecosystem and the industry is up in arms. Do the findings in this study reveal a truly … Continue reading The Media Trading evolution is coming…
The World Cup has long been an established sporting platform offering advertisers the opportunity to connect with football fans and consumers from all over the world.
We catch a glimpse into the motivation of people’s relationship with Football and the World Cup from around the world to understand the business of World Cup and why it is such an important focus for Advertisers, and not just its sponsors. Continue reading A Sporting Chance – Perspective on the Beautiful Game [World Cup]
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Facial recognition technology has grown significantly over the past few years, but will are we prepared to settle for the privacy vs. value trade-off? Continue reading The look on our faces says it all