In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business