Advertising will need to change as the demand for consumer choice grows stronger. Ad systems will need to evolve to engage consumers who are tired of interruption or intrusive marketing techniques. Continue reading What we need are not just smart, but intelligent ads
We’re losing our ability to pay attention in a world where information is widely available, freely accessible and becoming more convenient to obtain. With so many marketers vying for our attention, how do we keep them from monetising our head space? Continue reading A fleeting mind: Where’s our head space?
Only when companies merge brand experience with customer experience, can they be truly customer obsessed. Continue reading Do you speak ‘customer-centricity’ when you actually mean ‘profit-centric’?
Big Data has become one of the biggest industry buzzwords and its promise of predictive analytics makes it for interesting times ahead. Yet, based on Kahneman’s theory of Systems Thinking it is our brain’s inability to reason and act intelligently in the face of analytical data. So, what should we do? Continue reading Big data disrupts the fundamental human make-up
Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing
Trend Report Forecast from Trend Hunter profiling some of the trendiest, most insightful, most innovative trends and ideas from this year’s trend reports. Continue reading Top 20 trends in 2014 by Trend Hunter
The World Cup has long been an established sporting platform offering advertisers the opportunity to connect with football fans and consumers from all over the world.
We catch a glimpse into the motivation of people’s relationship with Football and the World Cup from around the world to understand the business of World Cup and why it is such an important focus for Advertisers, and not just its sponsors. Continue reading A Sporting Chance – Perspective on the Beautiful Game [World Cup]
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business
The challenge in Big Data that everyone in the Advertising industry is afraid to face… Continue reading From Big Ideas to Big Data
Through the lens 