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Leadership & ManagementLeave a comment

Why do so few women make it to the top?

June 21, 2014April 23, 2015 Anne Lim

Against all odds: Discovering the challenges women face in the workforce and why these problems exist in the first place. Continue reading Why do so few women make it to the top?

Advertising, MediaLeave a comment

The hunt for premium

June 4, 2014April 23, 2015 Anne Lim

Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium

Advertising, Marketing, MediaLeave a comment

Weather and Outdoor advertising: A predestined synthesis

March 25, 2014July 1, 2015 Anne Lim

Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis

Advertising, Digital & Tech, Marketing, MediaLeave a comment

ACR, is the new magic!

March 24, 2014June 27, 2015 Anne Lim

Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!

Advertising, Marketing, MediaLeave a comment

10 Programmatic Marketing Predictions for 2014

January 2, 2014April 23, 2015 Anne Lim

Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014

Advertising, Digital & Tech, Marketing, MediaLeave a comment

The look on our faces says it all

December 17, 2013April 23, 2015 Anne Lim

Facial recognition technology has grown significantly over the past few years, but will are we prepared to settle for the privacy vs. value trade-off? Continue reading The look on our faces says it all

MarketingLeave a comment

I rather be a Marketing Generalist, than a Marketing Specialist

September 26, 2013April 23, 2015 Anne Lim

Confessions of a generalist, and why I am proud to be one. Continue reading I rather be a Marketing Generalist, than a Marketing Specialist

AdvertisingLeave a comment

World of Agencies – back together in a full circle?

September 25, 2013August 20, 2015 Anne Lim

What does the agency of the future look like? Continue reading World of Agencies – back together in a full circle?

Digital & Tech, MarketingLeave a comment

When Physical and Digital Worlds Collide

September 24, 2013April 23, 2015 Anne Lim

Real impact of technology of all forms in our lives – and how the digital and physical worlds will merge to enable an explosion of new possibilities. This mashup will engage us by tying into the things we do, see and interact with in our everyday life. Continue reading When Physical and Digital Worlds Collide

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