Why do so few women make it to the top?
Against all odds: Discovering the challenges women face in the workforce and why these problems exist in the first place. Continue reading Why do so few women make it to the top?
Tag: media
The hunt for premium
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Weather and Outdoor advertising: A predestined synthesis
Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
ACR, is the new magic!
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
10 Programmatic Marketing Predictions for 2014
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
The look on our faces says it all
Facial recognition technology has grown significantly over the past few years, but will are we prepared to settle for the privacy vs. value trade-off? Continue reading The look on our faces says it all
I rather be a Marketing Generalist, than a Marketing Specialist
Confessions of a generalist, and why I am proud to be one. Continue reading I rather be a Marketing Generalist, than a Marketing Specialist
World of Agencies – back together in a full circle?
What does the agency of the future look like? Continue reading World of Agencies – back together in a full circle?
When Physical and Digital Worlds Collide
Real impact of technology of all forms in our lives – and how the digital and physical worlds will merge to enable an explosion of new possibilities. This mashup will engage us by tying into the things we do, see and interact with in our everyday life. Continue reading When Physical and Digital Worlds Collide
