Offering an understanding of weather’s impact on consumer demand and how advertisers can use this insight to build powerful Outdoor campaigns. Continue reading Weather and Outdoor advertising: A predestined synthesis
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
Trend Report Forecast from Trend Hunter profiling some of the trendiest, most insightful, most innovative trends and ideas from this year’s trend reports. Continue reading Top 20 trends in 2014 by Trend Hunter
Pins versus Hearts. The power to inspire and be inspired through the rise of photo oriented social networks. Continue reading The new kid on the block has caught my eye, and I ♥ it!
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Understand the technological drivers of change and how it will revolve around capturing and modelling the contextual situations in our lives. Continue reading Future of the age of context
Explore Augmented Reality in our public spaces – taking games into our streets. Continue reading The world around you is not what it seems.
Exploring the early beginnings of context-aware computing. Continue reading When computers learn human
Understanding the native continuum and how it has to evolve to find a place as a viable mobile ad format. Continue reading Is native advertising a Mobile salvation?
Real impact of technology of all forms in our lives – and how the digital and physical worlds will merge to enable an explosion of new possibilities. This mashup will engage us by tying into the things we do, see and interact with in our everyday life. Continue reading When Physical and Digital Worlds Collide
Through the lens 