Managing an agency can consume a significant amount of time and energy that marketers begin wondering why they hired the agency in the first place. This entry identifies some of the issues that handicap the client-agency relationship and how marketers and agencies can navigate to draw greater value from this relationship. Continue reading A blame game: The Client-Agency relationship
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!