A tough time for Marketing
Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing
Tag: responsibility
Shit content on steroids
Trying to uncover why viral videos, gimmicky marketing stunts and ‘prankvertising’ make for internet sensations. Continue reading Shit content on steroids
Confessions of a privacy pragmatist
An attempt to identify when personal is ‘too personal’ and what we may require as a trade-off between personalisation needs and our privacy concerns. Continue reading Confessions of a privacy pragmatist
The Naked Truth – Principles of doing good business
What criteria does a business have to meet in order for it to be successful? More importantly: Can a business combine financial success and satisfying shareholders’ demands with the broader objective of contributing to a better society? We identify why good business practices are essential for success. Continue reading The Naked Truth – Principles of doing good business
Through the lens 