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Leadership & ManagementLeave a comment

Originality vs. Imitation

June 21, 2015July 26, 2015 Anne Lim

Why I am uncomfortable with the concept of ‘stealing with pride’ and every time this phrase is spoken in the boardroom, I cringe. Continue reading Originality vs. Imitation

MarketingLeave a comment

A tough time for Marketing

July 10, 2014April 23, 2015 Anne Lim

Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing

Advertising, MediaLeave a comment

The hunt for premium

June 4, 2014April 23, 2015 Anne Lim

Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium

Marketing, MediaLeave a comment

Content Marketing: What matters?

September 24, 2013June 27, 2015 Anne Lim

A guide to Content Marketing – identifying what it is and why it matters. Continue reading Content Marketing: What matters?

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