Originality vs. Imitation
Why I am uncomfortable with the concept of ‘stealing with pride’ and every time this phrase is spoken in the boardroom, I cringe. Continue reading Originality vs. Imitation
Tag: strategy
A tough time for Marketing
Are businesses built on brands or are businesses building brands? We attempt to find out in this post. Continue reading A tough time for Marketing
The hunt for premium
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
Content Marketing: What matters?
A guide to Content Marketing – identifying what it is and why it matters. Continue reading Content Marketing: What matters?
