An adaptation of Jared Diamond’s “Collapse: How Societies Choose to Fail or Succeed” to understand what had caused some of the great civilisations of the past to collapse into ruin, where we are as exemplified in more familiar societies today and what we can learn from their fates. Continue reading Where is humanity headed?
In the world shaped by the 5 forces of urbanisation, demographic & social change, natural resources depletion, technology advances and shifts in economic powers, we try to understand why it is more important than ever for Advertising to be used for good. Continue reading Q: What’s the impact of advertising? A: Just look into your garbage cans.