Virtual Insanity?
Are we banking too much on technology to change human behaviour? Continue reading Virtual Insanity?
Tag: technology
Wearables market is missing the mark with aging consumers
The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers
The Web of Identity
The online world has given us ways to express ourselves and be seen in new ways allowing us to put our identities out there in the way of our choosing; and providing a space for others to interpret that online persona. Continue reading The Web of Identity
Raising children of the Information Age: More Harm than Good?
How young is too young? How technology is changing the way children think and the impact of technology on a developing child. Continue reading Raising children of the Information Age: More Harm than Good?
Pure Evil or The Unanticipated Consequences of Technology?
For most of us today, we have accepted the risks of technology in order to enjoy the benefits. But are we putting humanity at risk by advancing the very inventions we had first created? Continue reading Pure Evil or The Unanticipated Consequences of Technology?
The hunt for premium
Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium
UK vs. The World: Lagging behind in the global race
UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race
ACR, is the new magic!
Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!
Counting Sheep: The science of sleep
Why sleep matters and how sleep deprivation can have negative effects on both our physical and mental health. Continue reading Counting Sheep: The science of sleep
10 Programmatic Marketing Predictions for 2014
Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014
Through the lens 