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Tag: technology

Digital & TechLeave a comment

Virtual Insanity?

April 25, 2017 Anne Lim

Are we banking too much on technology to change human behaviour? Continue reading Virtual Insanity?

Digital & Tech, MarketingLeave a comment

Wearables market is missing the mark with aging consumers

July 26, 2015July 27, 2015 Anne Lim

The wearables market seems focused on targeting the young, able and fit while ignoring the aging consumer group who have most to gain. To unlock its true potential, we explore the current state of marketing and identify how brands can help break down the barriers to buying and using. Continue reading Wearables market is missing the mark with aging consumers

Digital & TechLeave a comment

The Web of Identity

July 18, 2015July 22, 2015 Anne Lim

The online world has given us ways to express ourselves and be seen in new ways allowing us to put our identities out there in the way of our choosing; and providing a space for others to interpret that online persona. Continue reading The Web of Identity

Digital & TechLeave a comment

Raising children of the Information Age: More Harm than Good?

August 5, 2014June 27, 2015 Anne Lim

How young is too young? How technology is changing the way children think and the impact of technology on a developing child. Continue reading Raising children of the Information Age: More Harm than Good?

Digital & TechLeave a comment

Pure Evil or The Unanticipated Consequences of Technology?

July 22, 2014April 23, 2015 Anne Lim

For most of us today, we have accepted the risks of technology in order to enjoy the benefits. But are we putting humanity at risk by advancing the very inventions we had first created? Continue reading Pure Evil or The Unanticipated Consequences of Technology?

Advertising, MediaLeave a comment

The hunt for premium

June 4, 2014April 23, 2015 Anne Lim

Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium

MarketingLeave a comment

UK vs. The World: Lagging behind in the global race

April 10, 2014April 23, 2015 Anne Lim

UK is lagging behind other nations when it comes to technological innovation. Is the UK giving in to complacency – that they are going to let their innovation history be just that? Continue reading UK vs. The World: Lagging behind in the global race

Advertising, Digital & Tech, Marketing, MediaLeave a comment

ACR, is the new magic!

March 24, 2014June 27, 2015 Anne Lim

Examples of automatic content recognition technology being used today and how this untapped technology could prime the media landscape to track content across in the future and yet-to-be invented platforms. Continue reading ACR, is the new magic!

PsychologyLeave a comment

Counting Sheep: The science of sleep

March 20, 2014June 27, 2015 Anne Lim

Why sleep matters and how sleep deprivation can have negative effects on both our physical and mental health. Continue reading Counting Sheep: The science of sleep

Advertising, Marketing, MediaLeave a comment

10 Programmatic Marketing Predictions for 2014

January 2, 2014April 23, 2015 Anne Lim

Programmatic is a hot concept, and it’s catching on. Let’s weigh in on programmatic buying and how we can look to the past to predict the future. Continue reading 10 Programmatic Marketing Predictions for 2014

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