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Leadership & Management, MarketingLeave a comment

Do you speak ‘customer-centricity’ when you actually mean ‘profit-centric’?

April 27, 2015July 26, 2015 Anne Lim

Only when companies merge brand experience with customer experience, can they be truly customer obsessed. Continue reading Do you speak ‘customer-centricity’ when you actually mean ‘profit-centric’?

Advertising, Marketing1 Comment

You say “disruption” like it’s a bad thing

November 3, 2014April 23, 2015 Anne Lim

Recognising the difference between disruptive behaviour vs. disruptive thinking and why we should not be afraid of thinking what no one else is thinking. Continue reading You say “disruption” like it’s a bad thing

Advertising, MediaLeave a comment

The hunt for premium

June 4, 2014April 23, 2015 Anne Lim

Uncovering what makes premium inventory more valuable to an advertiser? To a publisher? To a consumer? and should there even be a hunt for premium. Continue reading The hunt for premium

Leadership & ManagementLeave a comment

What Mr Selfridge can teach me about Life and Business

January 3, 2014April 23, 2015 Anne Lim

Did the spirit of Mr Selfridge hold the secret? Learning from Harry Gordon Selfridge, today. Continue reading What Mr Selfridge can teach me about Life and Business

Advertising, Marketing, MediaLeave a comment

Future of the age of context

December 16, 2013April 23, 2015 Anne Lim

Understand the technological drivers of change and how it will revolve around capturing and modelling the contextual situations in our lives. Continue reading Future of the age of context

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